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'開家咖啡館需要哪些本錢？'

'/uploads/allimg/150416/3-1504161TH5V4-lp.jpg'

'開家,咖啡館,需要,哪些,本錢,幾乎,每天,都有,許多,學員'

'幾乎每天都有許多學員或陌生朋友通過郵件、私信、短信等各種渠道諮詢相同問題：開家小咖啡館要花多少錢?其實這個問題是無法通過隻言片語說明白的，幾句話內的答案只能是糊弄人。理由很簡單，就同樣面積的咖啡館來說，城市、商圈、樓層、定位、主題、風格、裝'

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'2015-04-16 18:46:05'

'2015-04-16 18:47:27'

'28919'

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NULL

'<p style="text-align: center; ">
	<img alt="" src="/uploads/allimg/150416/3-1504161TH5V4.jpg" style="width: 451px; height: 300px; " /></p>
<p>
	　　幾乎每天都有許多學員或陌生朋友通過郵件、私信、短信等各種渠道諮詢相同問題：開家小咖啡館要花多少錢?其實這個問題是無法通過隻言片語說明白的，幾句話內的答案只能是糊弄人。理由很簡單，就同樣面積的咖啡館來說，城市、商圈、樓層、定位、主題、風格、裝修、裝潢、設備、出品、經營模式、人員規模、是否需硬件改造、租金支付形式、周邊競爭態勢、養店期等近百項因素都與初始投資額緊密相關。比如說目前在大部分三線城市和超過50%的二線城市，一箇中小型商鋪的租金還是按年來計算和支付的，一年數萬或十來萬的房租非常常見，不管是出租方還是承租方，幾乎還沒有太多坪效理念。但對於北上廣等一線城市，開家咖啡館的房租通常是按每天每平米N元來計算，某些商圈這個N字甚至是叫人咂舌的兩位數，且不論咖啡館這種業態的承載力極限是多少，至少開店者對於坪效的概念十分在意，寸尺必爭是每一位咖啡館經營者必備的素養。當然，就算是針對同一個城市北京，這個問題也絕難一言以蔽之，我們就不詳細展開說了。</p>
<p>
	　　今天一位學成即將回老家開店的學員聊天說，網上能夠搜索到的開店幫助信息多半含糊其辭或存在&ldquo;惡意陷阱&rdquo;，咱們鉑瀾咖啡學院作爲國內唯一一家專注於咖啡館創辦經營輔導諮詢的機構，有必要給網友們進行友情提示。我們猜測網上信息&ldquo;不真&rdquo;(&ldquo;不真&rdquo;一詞是從馬未都老師那裏學來的)的原因恐怕有兩點：1)提供幫助信息的，人云亦云者衆，轉載多過原創，真有開店實戰經驗者寥寥無幾。那些咖啡館經營者忙於生意，難有閒工夫給大家免費答疑。就算偶有開店者出來好意說幾句，也只能基於自己的某家單店數據，管中窺豹，難免失真&mdash;&mdash;畢竟沒有數十家、乃至數百家咖啡館的第一線實踐，看到的並非咖啡館行業全貌。2)初始投資額與盈虧平衡點、投資回報率等干係甚大，這給蓄意挖坑做陷阱帶來了可能。</p>
<p>
	　　《新約&middot;馬太福音》中說：&ldquo;凡有的，還要加給他叫他多餘;沒有的，連他所有的也要奪過來。&rdquo;我們將其稱作&ldquo;馬太效應&rdquo;。開家咖啡館是非常符合該規律的，我們鉑瀾咖啡學院的基本觀點是：開家咖啡館是需要本錢的，本錢越厚越好，成功概率越大，回報率越高。當然，這個本錢絕不僅僅是實實在在的資金，主要包括四方面：</p>
<p>
	　　第一，實實在在的資金儲備(當然資金是最重要的)。參加開店培訓或諮詢的學員中我們暫時還沒發現&ldquo;喫飯都揭不開鍋&rdquo;的，所以資金反而成爲最不是問題的因素。我們改天再就實際資金投入來專項討論，在此先按住不表。</p>
<p>
	　　第二，經營者時間、精力和心血的澆灌。這一點的重要性並不亞於第一點，對於那些希望不放棄目前本職工作，業餘時間投資開店的朋友來說，你們是在做一件&ldquo;魚和熊掌兼得&rdquo;的妙事，誰都想&ldquo;享齊人之福&rdquo;，但最終得逞者寡。我們認爲風險大幅提升是必然的，滿足感和成就感下降也是必然的，做些切實可行的制度性設計更是必須的。(反例：北京上海都有一些正在贏利的小型或微型咖啡館，老闆每日裏上班甚至是經常出國在外，完全靠朋友、網友來友情勞動、無償奉獻，看上去十分不正常，但運作得倒也有滋有味、風生水起的，不得不叫人佩服老闆的個人魅力和社交能力，您學得來嗎?)</p>
<p>
	　　第三，經營管理能力和經營者的商業素養。咖啡等吧檯及廚房技能培訓對於咖啡館的創辦經營是非常重要的，但絕非關乎成敗生死，或者說難以納入咖啡店初創期的關鍵成功因素。對於大部分精神世界強大、尋找嶄新生活方式、但缺少商業經營素養的開店者來說，參加開店培訓或接受系統輔導是大幅提高創業成功率、避免投資血本無歸的必由之路，雖然我們自己提到這一點未免有廣告嫌疑。</p>
<p>
	　　第四，所有能夠調動、整合並納入咖啡館項目的其他資源。我們就這第四點羅嗦幾句。很多資源是顯性存在的，併爲咖啡館構建混業經營模式奠定了堅實基礎，也有些資源是隱性存在的，但威力更加巨大，甚至直接關乎回報率。這些複雜因素直接導致很多盈利性不錯、投資回報率驚人的咖啡館，外行卻根本看不出所以然來，特別是在藏龍臥虎的京城這類咖啡店尤其多。另有少些看上去熱鬧非凡、人氣卓著、口碑甚佳的咖啡館，經營者卻一直在苦苦尋找突破口和新的機會，祕密便在於此。</p>
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