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'咖香導讀:二胎新政一經發布,就迅速成爲各大媒體頭條,曾經帶來各種苦大深仇的獨生子女政策終於終結,可以算是中國人生育路上的一個里程碑,可惜引來的不是歡欣鼓舞而是衆多吐槽!當然新政策的實施,必須會對各行各業以及整體經濟帶來一系列的影響,那麼新政' |
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'<p>
咖香導讀:二胎新政一經發布,就迅速成爲各大媒體頭條,曾經帶來各種“苦大深仇”的“獨生子女”政策終於終結,可以算是中國人生育路上的一個里程碑,可惜引來的不是“歡欣鼓舞”而是衆多吐槽!當然新政策的實施,必須會對各行各業以及整體經濟帶來一系列的影響,那麼新政會對咖啡加盟行業帶來什麼影響呢?咖啡行業需要做哪些準備呢?</p>
<center>
<br />
<img alt="" src="/uploads/allimg/151104/3-151104133500461.png" /></center>
<p>
二胎政策實行,隨之而來的就是出現一大波嬰兒潮,據估計,放開二胎後,預計未來4年將最多新增5212萬個新生嬰兒。自第5年開始,每年新增新生嬰兒數量爲480萬左右。餐飲業作爲一個極其剛需的市場,將迎來消費羣體結構與需求的變化。</p>
<center>
<img alt="" height="220" src="https://mmbiz.qlogo.cn/mmbiz/Y0llwScBvMEcyicAvymwmtxN52kIuZnU1ehm23zwaDkcGq6V12RPNNd0akTWlF8TD6xyp7jt62r3ttpa9kJSiaOw/0?wx_fmt=jpeg" width="333" /></center>
<p>
就像現在的80.90後們是喫着麥當勞、肯德基長大的,與他們父輩的消費習慣和消費場所大有不同。而咖啡店作爲一個休閒娛樂場所,未來面對的是他們的消費者和他們的孩子。所以作爲咖啡店,如果想吸引帶着孩子的顧客的到來,就一定要滿足他們的需求,有吸引他們到來的特色,比如家長在談話聊天的時候,孩子也能有消遣,有爲兒童提供玩樂、遊戲的主題等。</p>
<center>
<img alt="" height="258" src="https://mmbiz.qlogo.cn/mmbiz/Y0llwScBvMEcyicAvymwmtxN52kIuZnU1Vq2aiaTBMbfzLSTlbnBZaX7YLk7aTuqTGoQ3vwDYib98VfpvZ2sh5S9w/0?wx_fmt=jpeg" width="443" /></center>
<p>
現在也有一些類似的主題咖啡店,像MY ZONE COFFEE(我的地盤咖啡)以好玩爲主題的咖啡加盟品牌,有漫畫,動畫,遊戲,玩具等,不僅可以讓成人放鬆,帶來獨特的好玩感受,也更受兒童歡迎。所以未來帶着小孩出門的年輕父母,如果想放鬆休息一下,類似MY ZONE COFFEE這種輕鬆好玩的咖啡店,就是他們的必選。當然咖啡店也可以針對兒童專門定製一些適合兒童喫喝的營養套餐。家庭組合的消費羣體在未來的餐飲市場比重將上升,值得關注。</p>
<center>
<img alt="" height="281" src="https://mmbiz.qlogo.cn/mmbiz/Y0llwScBvMEcyicAvymwmtxN52kIuZnU1R1iazNN1pCj14ayr4eOa1ibETQtXO7TibHvvmIefNa2PP9nBRMMrmoKFw/0?wx_fmt=jpeg" width="404" /></center>
<p>
未來除了消費羣體的需求變化,隨着二胎的出生,他們的工作生活習慣也將發生變化,能生二胎,經濟實力及個性綜合能力也必然較高,因此爲了照顧孩子,他們當中很多人會選擇辭職自己創業。而市場前景良好,利潤空間大,適合個人創業的咖啡行業,也會成很多人的首先。所以他們會選擇成爲咖啡店的老闆,並且會是投資加盟一個像MY ZONE COFFEE這種提供保姆式、全方位扶持的咖啡品牌。</p>
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<img alt="" height="410" src="https://mmbiz.qlogo.cn/mmbiz/Y0llwScBvMEcyicAvymwmtxN52kIuZnU1gUrbrdq47v3GNzQicHOicIF3SJwKibWMhMR5Ux3G5bql8nA4tevSUicIrA/0?wx_fmt=jpeg" width="600" /></center>
<p>
所以二胎政策的開放,不僅會促使咖啡行業做出改變來迎來消費者和市場,隨着嬰兒潮的出現也可能引起一波開投資加盟咖啡店的熱潮。</p>
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