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'用咖啡創意演繹移動時代的營銷祕訣'

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'咖啡,創意,演繹,移動時代,營銷,祕訣,'

'【導讀】近日，在國際廣告節中展示了其基於產品驅動營銷的理念。 在第22屆國際廣告節的移動互聯網營銷舞臺上，有道詞典爲廣告界帶來了創新的視角。在展會期間，有道詞典將5億用戶從世界各地收集來的咖啡豆，通過有道咖啡館的創意與廣告人分享，不僅展示了其'

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'2015-11-23 14:41:57'

'2015-11-23 14:41:56'

'44907'

''

''

''

''

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NULL

'<p>
	　　【導讀】近日，在國際廣告節中展示了其基於&ldquo;產品驅動營銷&rdquo;的理念。</p>
<p>
	　　在第22屆國際廣告節的移動互聯網營銷舞臺上，有道詞典爲廣告界帶來了創新的視角。在展會期間，有道詞典將5億用戶從世界各地收集來的咖啡豆，通過&ldquo;有道咖啡館&rdquo;的創意與廣告人分享，不僅展示了其基於&ldquo;產品驅動營銷&rdquo;的理念，同時，也表達了有道詞典與廣告主協同創新的的創意魅力，這讓有道詞典在廣告節期間大放異彩，成爲展廳的亮點，賺足了眼球。據悉，不少營銷行業的盛會都向有道詞典發出邀請，希望有道詞典的創意和咖啡都能出現在廣告人的每一次狂歡中。</p>
<p>
	　　2015年11月20日，以&ldquo;移動加速DO&rdquo;爲主題的&ldquo;2015TMA移動營銷峯會暨第2屆TMA移動營銷大獎頒獎盛典&rdquo;舉辦，有道詞典再次將創意咖啡館搬到了TMA的現場。據悉，這是有道詞典咖啡館創意巡展的第二站，在未來的廣告營銷界的活動中，&ldquo;有道咖啡館&rdquo;還將帶來更多驚喜。</p>
<p>
	　　用咖啡創意演繹移動時代的營銷祕訣</p>
<p>
	　　對於廣告營銷人而言，咖啡已成爲一種生活方式，咖啡館也成爲廣告人思考創意的場所。而一杯好的咖啡，不僅需要有好的咖啡豆，還需要有精良的研磨技術和沖泡手藝，這與有道詞典的一直堅持的&ldquo;產品驅動營銷&rdquo;的理念不謀而合，而這些咖啡均由有道詞典用戶在世界各地旅遊、求學或者商務交往的過程中收集而來，更展現了有道詞典用戶&ldquo;探索世界&rdquo;的獨特標籤。</p>
<p>
	　　因此，當廣告界人士在有道詞典展臺上品嚐這些世界各地的咖啡的同時，也可以體驗到移動營銷的精髓：產品、用戶和場景纔是讓移動營銷凸顯價值的核心，作爲一直專注於語言應用的有道詞典，如今已經不再是一個簡單的工具，而是一個融合了更多用戶場景，有着絕佳產品體驗，並擁有全球化視野的用戶，這些價值點是有道詞典能夠爲廣告主帶來營銷價值的關鍵。</p>
<p>
	　　來源：中企盟</p>
'

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