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'開咖啡店的一些小技巧'

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'開咖啡店,小技巧'

'我這裏有個實例可以告訴大家開咖啡店的一些小技巧。可能會與社區咖啡有點偏，但是其實本質是一樣的，只是選擇的地點不同而已。但是其實咖啡店選址是很重要的。 背景：王慧以前是從事教育工作的，開咖啡店前，經營一家旅遊網站，緊張、高壓的工作讓王女士感到'

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'2014-06-05 09:55:23'

'2014-06-05 09:58:10'

'2786'

''

''

''

''

''

''

''

''

''

''

''

''

NULL

'<p>
	　　我這裏有個實例可以告訴大家開咖啡店的一些小技巧。可能會與社區咖啡有點偏，但是其實本質是一樣的，只是選擇的地點不同而已。但是其實咖啡店選址是很重要的。</p>
<p>
	　　背景：王慧以前是從事教育工作的，開咖啡店前，經營一家旅遊網站，緊張、高壓的工作讓王女士感到疲憊，於是改做咖啡店。開咖啡店前，王慧對咖啡幾乎是一無所知，通過購買相關的書籍和參加相關培訓，纔有了今天的成績。</p>
<p>
	　　經營項目：咖啡+酒水+簡餐</p>
<p>
	　　面積：30平米</p>
<p>
	　　初期資金投入：10萬元</p>
<p>
	　　收回投資時間：8個月</p>
<p>
	　　開店帶給王慧最大的滿足感是自由，帶着學習的樂趣、小資的心情開一家自己的咖啡店，沒有煩惱，只有快樂。以小投資獲得理想化的生活方式是最讓王慧滿意的。</p>
<p>
	　　&quot;夢旅人&quot;在魏公村酒吧、咖啡一條街中並不特別顯眼，&quot;夢旅人咖啡館&quot;幾個字鑲嵌在簡潔的白色店面上。走進&quot;夢旅人&quot;，我驚訝地發現這裏雖然裝修簡單，但特別有家的味道，甚至比家還溫馨，還放鬆。北面牆全部是書架，上面橫七豎八地擺滿了各種書籍，儼然一個小型圖書館，客人隨手可拿起一本來讀。東面的牆最有特色，從房頂到地面整個白牆都被塗鴉，全是客人的即興之作，有繪畫、文字，多與情感和生活有關，王女士稱之爲情感渲泄地。深色木質的小吧檯坐落在西面一角，說它是吧檯，實在有些牽強，因爲它太小了，也就是收銀臺那麼大。吧檯後面的牆上掛着一個木質的小酒架，碼放着十餘種洋酒，我想是爲了節省空間吧。南面除了大門外，餘下的部分全部是明亮的玻璃飄窗，窗臺很低，上面落滿了各種雜誌，靠窗的地方只擺放了2張小方桌，僅可以坐4人，整個房間也就容納十餘人，真是太小了，但是，這裏的空氣、光線、聲音更讓人迷戀、難捨，感覺就像在家裏一樣輕鬆自由。</p>
<p>
	　　&quot;夢旅人&quot;只有三十多平米，十五六個座位，每天的營業時間爲下午2：00至夜裏12：00，下午三四點鐘和晚上9：00以後是營業高峯，全部滿座。客人中有不少搞藝術的，也有北京電視臺的和周邊院校的學生，還有朋友推薦來的。</p>
<p>
	　　要想自己做生意，得先學會算賬：</p>
<p>
	　　投資：&quot;夢旅人&quot;初期投放了10萬元，包括房租4萬元、設備、人員工資、裝修、產品等費用。當然在經營過程中常有一些無形中想不到的支出，比如購買相關書籍。例如，一包中上等級的咖啡豆重1斤，售價約爲一二百元，每包咖啡豆大約能沖泡出50～70杯咖啡，一杯咖啡的咖啡豆成本約爲3元左右，此外還應考慮房租、設備投入、產品投入、人員開支、水電費用等(未考慮折舊因素，如折舊數額較大，也應考慮)。</p>
<p>
	　　收入：這裏每杯咖啡的定價爲20元左右，還出售酒水和西餐簡餐。咖啡收入約佔營業額的30%。每天大約有40人次，人均消費30元左右。</p>
<p>
	　　經營之道：咖啡 雞尾酒 沙龍派對 會計師事務所</p>
<p>
	　　在&quot;夢旅人&quot;的酒水單上你可以看到幾十種花式咖啡，這一點真是讓人很驚訝，沒想到這樣一個只有30平米的小店，竟能做出這麼多口味不同的咖啡來。</p>
<p>
	　　最初王慧是通過互聯網查詢的，咖啡設備和產品的購買途徑，並慢慢知道了更多的供應商，綜合比較擇優而用，咖啡店和設備供應商會提供相關的免費培訓。爲保證咖啡的新鮮度，每次只進1～2袋咖啡豆(每袋1斤)。</p>
<p>
	　　只關起門來學習是遠遠不夠的，還要走出去體驗，看一看最有情調和特色的咖啡店，嘗一嘗最道地的各種花式咖啡、品一品最漂亮和最好喝的雞尾酒也是非常重要的。雖然無形中加大了開支，但收穫頗豐。</p>
<p>
	　　爲了提高知名度，&quot;夢旅人&quot;在聯繫周邊的大專院校，搞了一些宣傳活動，如：沙龍派對活動、讀書活動、放映最新電影、留學生俱樂部等等，效果不錯。</p>
<p>
	　　在財務方面，夢旅人找了個會計師事務所代爲處理賬務和納稅問題，每月費用300～400元，比起請一位會計人員的開支小多了。</p>
<p>
	　　今年初&quot;夢旅人&quot;北大店開業了。新開業的&quot;夢旅人&quot;營業面積在150平米左右，是咖啡+酒水+簡餐的綜合咖啡店，投資約40萬，目前正處在試營業階段。</p>
<p>
	　　投資建議：</p>
<p>
	　　不要把全部家當都押上：</p>
<p>
	　　你可以看到王女士認爲雖然特許加盟店是相對省心一些，但店址多設在商業地段，目標消費羣體多是公司白領階層，房租價格較貴，裝修要求較高，以致整體投資成本加大，故初次創業，且資金不多的情況下，不宜選擇加盟經營。開店做生意最重要的是心態，準確定位的基礎上要對發展前景有信心，不能着急，盲目調整經營策略。經營咖啡店是個美好的願望，但要有充足的心理準備，才能一步步走向成功。因此要想有一個輕鬆的心態，就不要把全部家當都押上去。</p>
<p>
	　　投資咖啡店有一定的風險，經營特色和經營戰略固然重要，但選址和店面的裝修也至爲關鍵。</p>
<p>
	　　肖宇表示，咖啡加盟店是否經營成功，70%依賴於選址是否準確。由於北京禁止在住宅底商開設餐飲店，因此一般應該儘量在城市、城鎮新舊區交接處、商業旺街以及雖不繁華但確有發展潛力的地段。選擇購物消費人口集中的臨街商廈和寫字樓效果最佳。此外，一些附近有商圈的大型新興社區的商業街，也適宜開咖啡店。</p>
<p>
	　　咖啡店一般要求交通要十分便利，最好在十字路口、&ldquo;L&rdquo;面(即直角形轉角)或&ldquo;M&rdquo;面(圓形或橢圓形轉角處)。另外，爲了有效吸引客源，店面一般最好選在一樓，如果選擇二樓則必須要有獨立的進出通道。</p>
<p>
	　　肖宇還提醒投資者，咖啡店的滿座率、桌面的週轉率以及氣候、節日等因素對收益影響較大。特別需要注意的是，大部分市民仍然沒有喝咖啡的習慣，而咖啡館的消費卻相對較高，主要針對的也是收入較高的白領階層，屬&ldquo;窄衆&rdquo;消費，因此應重視店面的裝修風格和文化氛圍，注意捕捉消費者的心理。</p>
<p>
	　　成本測算：</p>
<p>
	　　300平米咖啡店啓動資金約80萬元</p>
<p>
	　　以上島咖啡爲例，開一家標準的300&mdash;400平方米的咖啡店，啓動資金大約在80萬&mdash;100萬元之間。</p>
<p>
	　　具體包括：4年共20萬元的加盟費、5萬元的保證金、標準爲1200元/平米的裝修費(由上島工程部負責指導裝修)、設備費8萬&mdash;10萬元(包括廚房設施如咖啡機、磨粉機、水處理設備、音響、空調、收銀系統等固定資產設施)、傢俱6萬&mdash;10萬(如吧檯、沙發、桌椅等)、戶外廣告3萬&mdash;5萬元。此外，還需預留部分流動資金維持店面運轉。<br />
	<br />
	<br />
	中國咖啡交易網：www.gafei.com</p>
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'開咖啡店,小技巧'

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