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'<p>
中國移動獨立子公司，咪咕公司在蘇州成立了首個O2O模式咪咕咖啡店。咪咕咖啡店融合了咖啡文化+舒適環境+業務互動的O2O體驗平臺，旨在向用戶提供咪咕的各項互聯網業務的線下體驗和推廣。據瞭解，咪咕咖啡將從“一流的品質美食、完美的O2O體驗平臺、一站式連鎖休閒體驗店”三個方面“建立面向高校的線下主題體驗廳”。</p>
<center>
<img alt="" src="/uploads/allimg/150921/1014141413-0.jpg" /></center>
<p>
劉昕董事長表示：“如果說隨時隨地喝上一杯咖啡是咖啡1.0，在舒適的環境裏品味咖啡就是咖啡2.0，咪咕咖啡希望做的是，引領咖啡3.0，也就是融合咖啡文化+舒適環境+業務互動的O2O體驗平臺，打造一站式連鎖休閒體驗店。咪咕咖啡1號店選擇開在蘇州，就是希望走近高校，打造真正屬於年輕人的娛樂生活大本營。咪咕咖啡是對用戶業務體驗和娛樂方式的全新改變，也是對咪咕“改變·方式”理念的詮釋。</p>
<p>
咪咕咖啡還將打造創客空間，不僅可以提供聚會交流的平臺，還可以給你孵化夢想的空間。用戶通過進店前的門頭LOGO與體驗遊戲，點餐時的美顏咖啡機，就坐後的席卡+餐前遊戲+IPAD，4G+WiFi的上網體驗，到多功能互動屏+主題牆+貨架的立體式休閒，可以充分感受到不一樣的咖啡3.0時代。</p>
<p>
之前媒體有報道，中國移動集團將爲咪咕公司注資104億元，分三年撥付，其中2015年注資71億元。今年亞洲CES展上，咪咕文化公司發佈了“咪咕+”戰略， 整合了音樂、視頻、遊戲、閱讀、動漫五大數字內容資源。並提到咪咕文化將充分利用自身的線上線下推廣資源，並嘗試各種方式建立線下體驗專區、體驗店，同時與各渠道商深度合作，提供產品封裝能力，讓手機、PC、平板、家庭電視、車載音響。</p>
<p>
據透露，未來咪咕咖啡計劃於2016年底前在北京和五個子公司所在地開設5-10家店，進一步擴大開店的規模和形態，包括獨立主題店、咪咕小吧、Mini店等多種形態。</p>
<p>
本文來源：cnbeta網站</p>
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