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高泰電器攜新型“迷你全自動”磨豆咖啡機搶灘中國家用咖啡機高端市場兩天前，一條新品上市的信息在朋友圈引發了不小的反響：有一款在日本創造了銷售神話的咖啡機將</h2>
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高泰電器攜新型“迷你全自動”磨豆咖啡機搶灘中國家用咖啡機高端市場</p>
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兩天前，一條新品上市的信息在朋友圈引發了不小的反響：有一款在日本創造了銷售神話的咖啡機將在20號登陸中國正式開始預售。這款新型迷你全自動磨豆咖啡機在過去半年期間在日本創造了20萬臺的銷量奇蹟。要知道，整個日本一年的家用咖啡機銷量也不過是60萬臺左右，這款產品產品幾乎是以逆天之勢橫掃整個家用咖啡機市場。因爲其驚人的效益，日本經濟新聞在頭版位置報道了這個信息。其他行業雜誌，時尚雜誌，電視頻道欄目亦紛紛對其進行了跟蹤和專題報道。</p>
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高泰新型迷你全自動磨豆咖啡機登上日本經濟新聞頭版</p>
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日本時尚雜誌對高泰新型迷你全自動磨豆咖啡機進行專題報道</p>
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日本行業雜誌對高泰新型迷你全自動磨豆咖啡機進行專題報道</p>
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雖然咖啡文化屬於西方文化，但隨着中國的開放，年輕人中接受和喜愛咖啡的比例正在逐年上升。這樣一款在日本咖啡機領域猶如神器一般的存在登陸中國，無怪乎會引發這麼多人的圍觀。打開產品在亞馬遜上的銷售頁面(該款產品已在半年前開始在歐美、日韓國家銷售)，看到的是一片小巧、精緻、便捷、漂亮、卡哇伊之類的評語。因爲之前只在國外銷售，有些國內的咖啡愛好者只好委託國外的朋友進行代購。這款產品到底有何魅力，現在我們終於可以一探究竟了。</p>
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<strong style="margin: 0px; padding: 0px; border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; vertical-align: baseline; word-wrap: break-word;">更小更便利實現舒適家居</strong></p>
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親眼看到實物，才相信帶磨豆功能的咖啡機也能小到這種程度——只需要一隻手就可以輕鬆托起，真正的玩轉於掌心之間。而且，這款產品在外形設計上也是下足了功夫，據項目負責人介紹，這款產品的設計是由英國的3A設計公司完成的，設計的靈感來自巴黎凱旋門的拱門，流暢的弧線配上小巧精緻的造型，無論置身於哪種家居環境，都是賞心悅目的存在。</p>
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現代人的家居環境越來越趨向於科學化和精緻化，爲了讓這款產品更小更便利，高泰的研發團隊經過反覆試驗，成功將磨豆腔和沖泡腔合二爲一，大大縮減了咖啡機的體積。這項技術亦已經成功得到國家的多項發明專利授權。</p>
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<strong style="margin: 0px; padding: 0px; border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; vertical-align: baseline; word-wrap: break-word;">打造精品生活創造超一流用戶體驗</strong></p>
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爲了縮小體積而刻意合併一些功能，好看是好看了，但是功能會不會受到影響呢?親自操作一遍之後，發現這個顧慮是多餘的。這款咖啡機不僅設計簡約——整個使用面板只有一個按鈕和一個旋鈕;操作便利——整個操作流程精簡到4步完成;人性化設置——30分鐘自動斷電的智能開關，豆粉兩用功能。而且，在整個磨豆和沖泡的過程中，咖啡的香氣漸漸從蒸汽口瀰漫開來，在氤氳的香氣中，感覺時間都慢下來了。</p>
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根據以往的認知，不僅製作咖啡是一個繁瑣的工序，清理和保養相關的器具也是一個費事的過程。幸好，高泰在這方面也交出了讓人滿意的答卷，這款磨豆咖啡機，不僅採用了當前最便捷的沖洗濾式濾網，還將磨豆盒和蓋子設置成可拆卸的裝置，使用者只需要將各個零部件拆卸下來，用水沖洗晾乾還原即可。可以毫不誇張地說，這款產品絕對會成爲咖啡愛好者自制咖啡的最佳助手。</p>
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這款咖啡機的目標人羣是追求精緻品位，善於經營生活，懂得調適節奏的咖啡文化愛好者。自己動手製作一杯咖啡不僅是一個出品的過程，更是一個放鬆身心，表達個人情懷的過程。從製作到調試到品鑑，每一個工序都體現了製作者的偏好和個性，這和到咖啡廳喝一杯現成的咖啡是兩種截然不同的境界。高泰認爲生活應懂得均衡和調適，爲他人付出的同時不應忘記犒賞自己。倡導現代人回視自己，爲自己保留獨有的時間和空間。</p>
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<strong style="margin: 0px; padding: 0px; border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; vertical-align: baseline; word-wrap: break-word;">單線深度運作品牌</strong></p>
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這麼有實力的企業，之前怎麼會在國內聲名不顯呢?原來高泰之前的把主要精力放在了海外市場，畢竟咖啡文化是屬於西方文化，咖啡機的主要市場還是在歐美地區以及受歐美文化影響較深遠的日韓地區。隨着中國的開放化和國際化，越來越多的中國人開始接受並喜愛咖啡，高泰相信，咖啡機的下一個黃金市場必定是中國。所以，高泰集團將從今年開始將精力逐漸向國內轉移，不僅如此，高泰今後的產品將會實行“由外到內”的市場出品策略：凡有新品，必先在歐美市場上市進行測驗，得到市場認可後再輸送到日韓市場進行評估，達成標準後纔會在國內上市。所以，日後高泰品牌在中國上市的每一款產品必定是經過國外市場檢驗過的，是高泰最穩定、最完美的作品。</p>
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當製作一杯現磨咖啡成爲了如此簡單的事情，對於愛喝咖啡的人來說，實在沒有理由拒絕這樣的體驗。而且，據該項目的負責人透露，高泰已經在研發這款產品的升級版本，在升級版本中，將會增加預約功能和wifi功能，屆時，使用者不僅能在頭天晚上預約好第二天早上的咖啡，還能在辦公室或回家路上提前煮好家裏的咖啡。</p>
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至於購買渠道，出於受衆定位和集中優勢資源的考慮，高泰此次新品只在線上銷售，目前，高泰已在天貓、京東、亞馬遜等電商平臺開設了品牌專賣店和專營店，未來會開設更多的銷售網點，方便消費者選購。</p>
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<img alt="" src="http://www.coffeebug.org/d/file/p/2015/10-22/6829bb76669773b30e46f53b6826f0b6.jpg" style="margin: 10px 0px; padding: 0px; border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; vertical-align: middle; word-wrap: break-word; max-width: 660px; height: auto;" /><br />
高泰新型迷你全自動磨豆咖啡機</p>
<p style="margin: 0px 0px 30px; padding: 0px; border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: 30px; vertical-align: baseline; word-wrap: break-word; letter-spacing: 1px;">
<strong style="margin: 0px; padding: 0px; border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; vertical-align: baseline; word-wrap: break-word;">高泰集團</strong></p>
<p style="margin: 0px 0px 30px; padding: 0px; border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: 30px; vertical-align: baseline; word-wrap: break-word; letter-spacing: 1px;">
高泰集團創建於1998年，前身是德國著名品牌Efbe電器集團小家電全球供應商。主要產品有咖啡機、多士爐、電熱水瓶、煎烤器等生活小家電。高泰的產品完美地體現了德國精密製造的工藝精華，同時在產品外觀更是融入了諸多歐美時尚前沿設計，成爲品質與美感並存的精品。</p>
<p style="margin: 0px 0px 30px; padding: 0px; border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: 30px; vertical-align: baseline; word-wrap: break-word; letter-spacing: 1px;">
高泰每一款產品從設計到生產，都極端重視細節，從視覺、觸感、使用步驟、使用隱患、使用習慣等各方面進行全方位考慮，力求在兼顧生產工藝和產品體驗的基礎上創造出最精良的產品。經過近二十年的辛勤耕耘，在歐美地區，幾乎在每一個家庭都能看到高泰的身影。</p>
<p style="margin: 0px 0px 30px; padding: 0px; border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: 30px; vertical-align: baseline; word-wrap: break-word; letter-spacing: 1px;">
目前，高泰品牌已在德國、法國、英國、瑞士、丹麥、奧地利、俄羅斯、美國、澳大利亞、新西蘭、新加坡、日本、韓國、中國等40多個國家註冊，產品暢銷全球50多個國家和地區。</p>
<p style="margin: 0px 0px 30px; padding: 0px; border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: 30px; vertical-align: baseline; word-wrap: break-word; letter-spacing: 1px; text-align: center;">
<img alt="" src="http://www.coffeebug.org/d/file/p/2015/10-22/1750ec90837d4e71c36162a3c42db547.jpg" style="margin: 10px 0px; padding: 0px; border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; vertical-align: middle; word-wrap: break-word; max-width: 660px; height: auto;" /></p>
<p style="margin: 0px 0px 30px; padding: 0px; border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: 30px; vertical-align: baseline; word-wrap: break-word; letter-spacing: 1px;">
</p>
<p style="margin: 0px 0px 30px; padding: 0px; border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: 30px; vertical-align: baseline; word-wrap: break-word; letter-spacing: 1px;">
“我們要取得更多咖啡愛好者的信任，就必須做到從產品設計、原料採集、生產製造和包裝全部按國際標準完成。”高泰的負責人表示：高泰電器之所以由外向內的市場策略，就是要爲中國的消費者提供最好的產品和最優的體驗。我們要顛覆其他行業“優質產品出口，普通產品內銷”的運作方式，將最好的產品留給自己人。讓中國喜愛咖啡的消費者能享受純正的西方咖啡文化精髓。</p>
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