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'咖啡廳經營管理 是否已經做好了開咖啡廳的準備？'

'/uploads/allimg/150906/3-150Z61I6454F-lp.jpg'

'咖啡廳,經營管理,是否,已經,好了,準備,'

'一、確定經營業態是否已經做好了開咖啡廳的準備 經營咖啡廳需要有租約較長的固定場所，營造出喝咖啡的氛圍，有充足的座位，在這裏除了提供咖啡，還能供應食物。在中國人喝咖啡的觀念裏，咖啡館是一個可以聊天、獨處、辦公、談情說愛的地方。面積爲80-140平米'

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''

'2015-09-06 17:36:17'

'2015-09-06 17:36:48'

'38720'

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'<p style="text-align: center; ">
	<img alt="" src="/uploads/allimg/150906/3-150Z61I6454F.jpg" style="width: 421px; height: 284px; " /></p>
<p>
	　　一、確定經營業態&mdash;&mdash;是否已經做好了開咖啡廳的準備</p>
<p>
	　　經營咖啡廳需要有租約較長的固定場所，營造出喝咖啡的氛圍，有充足的座位，在這裏除了提供咖啡，還能供應食物。在中國人喝咖啡的觀念裏，咖啡館是一個可以聊天、獨處、辦公、談情說愛的地方。面積爲80-140平米，需要約40-120萬元之間。而咖啡西餐廳則需要100-300萬元之間，面積爲300-600平米。</p>
<p>
	　　開咖啡廳除了要承擔成本高的投資風險之外，經營之初需要用精力和資金去養店，一般週期在半年至一年半，有些店甚至需要更長的時間。而且開咖啡廳每天的營業時間較長，早晚生意很少，如何去度過生意慘淡的時光。</p>
<p>
	　　二、制定經營計劃&mdash;&mdash;我的創業夢和咖啡是否有關</p>
<p>
	　　如果你已經確定了要走這條咖啡路，那麼就要清楚前面的路一定很坎坷，也要堅信付出一切爲它都是值得的。無論你是經營咖啡館還是咖啡西餐廳，周密的計劃是至關重要的。在你掏出口袋裏的錢的時候，計劃書多麼周密詳實都不過分，尤其是當你對咖啡西餐一無所知的時候，哪怕花上半年甚至更長的時間都是必須的。在心裏問自己幾個問題，看看是如何解決的：我爲什麼要開咖啡廳?我想要一間什麼樣的咖啡廳?我能做什麼?我要如何做?屬於我的咖啡廳的未來是什麼?還是要強調：想賺快錢的人就別來開咖啡廳了，不真心愛它，有再多的錢都經不起折騰。</p>
<p>
	　　三、選址&mdash;&mdash;踏破鐵鞋的決心去尋找好地點</p>
<p>
	　　開業地址選對了，咖啡館成功率就達到了70%，可見選址的重要性。既然你已經決定了要幹下去，下一步就是確定最佳的經營位置，建立選址的標準。</p>
<p>
	　　消費羣體：</p>
<p>
	　　咖啡廳的經營需要有一個穩定的消費羣體，接受咖啡理念的人羣中，學生、文化人、就餐的人、商務人士等。佔有很大的比重，要去想辦法抓住這些人的心。圈出一塊將來可能成爲你的經營場所的地方，數數那裏的客人，但不一定每一個路人都是咖啡消費者。和附近的商店瞭解一下什麼時間客流量最大，哪些日子比較繁忙以及店的客流走向，分析一下經營較好的商家的客人情況。半徑兩公里之內的消費者有沒有喝咖啡、喫西餐的習慣，切記，不一定收入高、品位高的人就是你的固定客戶羣。</p>
<p>
	　　可見性和方便性：</p>
<p>
	　　咖啡廳的可見性非常重要，門口是否能方便停車，交通是否便利，客人是否能第一眼看上你的店，這些都是衡量一個店鋪的標準，不要指望人們每次都能穿過馬路拐上幾個彎去找你的店，除非客人是個懂行的人，但是這種人會很多嗎?</p>
<p>
	　　競爭：</p>
<p>
	　　如果一個地區內沒有一家咖啡西餐廳，你也要注意了，也許你是第一個喫螃蟹的人，也許這個地區的人根本就不懂咖啡，不喫西餐。有一定程度的競爭也未嘗不是一件好事。</p>
<p>
	　　地點評估：</p>
<p>
	　　開咖啡西餐廳的合適場所，你可以從以下位置中篩選：</p>
<p>
	　　零售店、公園、會議中心、超市、寫字樓、書店、購物中心、大學校園、機場、圖書館、運動場、電影院、藝術館、餐館、快餐店等。</p>
<p>
	　　事先還要對操作間的許可規定作了解，包括操作區、下水走向、水龍頭數目、垃圾排放設施、食品儲存空間等等。這在你確定地址和裝修前都要諮詢好，否則衛生部門來檢查時，不合乎標準要付出的代價可是巨大的。</p>
<p>
	　　咖啡西餐廳容易淪爲房地產泡沫的受害者，當房屋中介極力推薦某新盤的底商給你，用壓得過低的房租最爲吸引你的條件時，要特別謹慎了。雖然房租佔了你成本的大多半，但是開業後的儘快運作上正軌也是你所期待的，誰不想賺錢呢。由此可見，選址還是要慎重，不能圖一時便宜，成爲了房主僱傭的房租奴隸。</p>
<p>
	　　四、尋找資金支持&mdash;&mdash;從花出的第一元錢開始</p>
<p>
	　　夢想有了，你又被撞回了現實，錢你準備好了嗎?無論是自己出資還是有人資助，都要好好籌劃這筆資金。一種選擇是手頭有筆閒錢，或是目前的其他經營足以擔負開咖啡館的支出。設置預算，計算可以預見到的開支，包括庫存、設備、電器、電線、員工制服、裝飾裝修等。</p>
<p>
	　　最重要的也是最容易忽略的是：咖啡西餐廳能開始賺錢之前的營業費用，你計算在內了嗎?</p>
<p>
	　　錢的問題最令人頭痛，管誰借錢呢?如果能找到志趣相投的合夥人，願意不計成本、公攤風險，當然是最理想的了。也可以去銀行貸款，銀行願意借給能生錢的人。如果是採取私人借貸的形式，從父母親戚處借，也許可以避免一些糾紛，或當超過還錢時間的時候，不至於撕破臉。如果是從外人手裏拿錢，還是最好求助於專業律師起草貸款條款吧。</p>
<p>
	　　五、找到優秀的供貨商&mdash;&mdash;咖啡不好喝、西餐不好喫，別想客人會回頭</p>
<p>
	　　供貨商就是你的合作伙伴，而且你這個夥伴必須要優秀而且守時。姍姍來遲的咖啡送貨與咖啡機運轉不正常時無人修理都是導致咖啡廳無法營業的殺手。你選擇的供貨商要值得信賴，他們分爲兩種，一種是一次性供貨商：銷售咖啡機的;一種是長期性的，如供應咖啡豆的供應商。</p>
<p>
	　　咖啡設備：</p>
<p>
	　　貨比三家準錯不了，聯繫供貨商的時候，要看他們的業務員是不是很樂意幫助你，解答你的疑問，可以提前先查詢一下相關的內容，做到心中有數，避免被忽悠。確認他們的庫存是否充足，能否保證你隨時補貨。從咖啡機維修人員處你要看到全套咖啡機配件，並且對方要能夠承諾隨時能找到人修理。</p>
<p>
	　　你可以查看特質咖啡協會會員指南產品/服務部分的&ldquo;設備-商業&rdquo;名下的會員名單來選擇你所在區域的咖啡設備供應商。</p>
<p>
	　　咖啡豆：選擇上等的咖啡豆製作咖啡，可以作爲你的賣點，100%阿拉比克咖啡，生長在高緯度地區，口感很好。如何選擇新鮮的咖啡豆呢?有三個簡單的步驟：聞、看、剝。</p>
<p>
	　　聞：是咖啡豆的香氣還是類似花生放久了的油膩味</p>
<p>
	　　看：倒在手上攤開看，確定咖啡豆烘焙的是否均勻</p>
<p>
	　　剝：剝開一顆咖啡豆，是不是很輕鬆，還有脆脆的聲音，再看豆子的外皮和裏面是不是一樣的顏色，可以確定是否烘焙均勻受熱。</p>
<p>
	　　無論你要買的機器是二手的還是全新的，在購買之前，都要參考當地衛生機構列出的滿足標準的清單，免得買到不允許使用的機器。</p>
<p>
	　　成本的精打細算千萬別用在購買原料上，因爲製作一杯咖啡，如果一顆豆子不新鮮，就能讓整杯都徹底變味。其實從投入產出比上來計算，每公斤咖啡如果有100元的差價，換算到每一杯只有0.7元，所以上好的咖啡豆製作出美味的咖啡，是非常值得去做的。吸引來懂得品味咖啡的人，你的生意纔會越來越好。</p>
<p>
	　　六、人員是另一種投資&mdash;&mdash;依靠你的咖啡師</p>
<p>
	　　一切準備都就緒了，隨便招幾個小工，簡單培訓一下咖啡技術，就準備開業了嗎?NO!如果吧員不懂咖啡，再好的咖啡豆、咖啡機對他們來說都是浪費的。給你的吧員以足夠的東西讓他對自己的工作感到自豪，製作出最佳的咖啡飲品，提供最優質的服務，纔是你想要的吧。找一個記得住客人喜好、喜歡和客人開玩笑、親切的吧員，也是需要緣分的。</p>
<p>
	　　如一張白紙的員工，可以培訓他的咖啡技術，傳授給他公司文化，但是關鍵之處要看他的本性是不是誠實、可靠，因爲在咖啡的製作過程中，偷盜發生的可能性極高。運用獎勵機制和合理的分工作爲管理工具，再加上點你的人格魅力，讓員工產生歸屬感。</p>
<p>
	　　七、營銷傳播&mdash;&mdash;創意型銷售咖啡</p>
<p>
	　　開家主題咖啡館，能吸引來很多固定客人，比如&ldquo;心理咖啡館&rdquo;、&ldquo;音樂咖啡館&rdquo;、&ldquo;電影咖啡館&rdquo;、&ldquo;畫室與咖啡&rdquo;、&ldquo;塔羅牌與咖啡&rdquo;、&ldquo;雪茄與咖啡&rdquo;、&ldquo;賽車與咖啡&rdquo;等等，不但節省傳統營銷開銷，還能讓更多的人注意到你的店。能採取的促銷手段有：引發傳單，分發贈品;優惠打折，特惠新品;贊助活動，登載廣告;拓展服務，興趣培訓等。</p>
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'咖啡廳經營管理 是否已經做好了開咖啡廳的準備？_咖啡館經營_中國咖啡網'

'咖啡廳,經營管理,是否,已經,好了,準備'

'一、確定經營業態是否已經做好了開咖啡廳的準備 經營咖啡廳需要有租約較長的固定場所，營造出喝咖啡的氛圍，有充足的座位，在這裏除了提供咖啡，還能供應食物。在中國人喝咖啡的觀念裏，咖啡館是一個可以聊天、獨處、辦公、談情說愛的地方。面積爲80-140平米'

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