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'中國咖啡形勢 當前國內咖啡加盟市場分析'

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'中國,咖啡,形勢,當前,國內,加盟,市場分析,目前,國內,咖'

'目前國內咖啡市場主要分爲三種形態： 一種是早期，由臺灣過來的，以西餐爲主，咖啡爲輔的西餐廳。這種咖啡西餐廳加盟一般要求面積比較大，基本上都是300平米以上，大的甚至達到800、1000平米。對裝修的要求更加莊重，造價高。需要大廚房，廚房設備費用高，而'

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''

'2015-01-12 19:22:28'

'2015-01-12 19:23:04'

'22022'

''

''

''

''

''

''

''

''

''

''

''

''

NULL

'<p>
	　　目前國內咖啡市場主要分爲三種形態：</p>
<p>
	　　一種是早期，由臺灣過來的，以西餐爲主，咖啡爲輔的西餐廳。這種咖啡西餐廳加盟一般要求面積比較大，基本上都是300平米以上，大的甚至達到800、1000平米。對裝修的要求更加莊重，造價高。需要大廚房，廚房設備費用高，而且需要配備一定數量的廚師。所以投資大，一般都要上百萬，甚至好幾百萬。其中的主要代表就是上島咖啡，圖蘭朵等。</p>
<center>
	<img alt="上島咖啡" height="403" src="/uploads/allimg/150112/19230440O-0.jpg" width="600" /></center>
<p>
	　　第二種形態就是奶茶店轉型過來的，這也是早期由臺灣那邊引進來的，在2000年至2010年這十年間，風靡整個大陸。這種奶茶店對店鋪的要求不高，一般都是臨街小店鋪，10平米-100平米都可以做。大部分都是20-60平，出品主要是勾兌的奶茶、果汁飲品，也有個別面積稍大的包含少許現磨的咖啡出品，但大部分都是速溶咖啡衝兌的。這種店的出品單價都比較便宜，一般都在3-15元不等。消費羣體主要是中小學生、收入偏低的人羣。但是隨着近年來國內消費水平的提升，大家對健康、養生的關注，很多人開始認識到這種勾兌飲品對身體的影響。從2010年至今，熱度慢慢降下來了，市場在慢慢萎縮。於是，很多以前專注做奶茶飲品店的，開始轉型做咖啡，或有甚者，披着咖啡外衣，其實做的還是奶茶飲品。這種店投資成本低，因爲面積小，裝修要求不高，設備費用也很少，總投資2-10萬基本上就可以了，技術簡單，上手快。目前還是大學生、小投資者選擇比較多的項目。這種類型的主要代表就是8090,85度C。</p>
<center>
	<img alt="8090奶茶店" height="652" src="/uploads/allimg/150112/1923045a5-1.jpg" width="600" /></center>
<p>
	　　第三種就是休閒、小資咖啡館加盟。這種咖啡館加盟店的興起以1999年的1月11日,第一家星巴克入駐北京國貿中心爲起點。面積一般要求在40-200之間，出品主要以專業，現磨咖啡爲主，講究的是咖啡出品的專業，傳遞舒適、休閒、愜意的生活方式。這種咖啡館講究的是格調，對門店裝修要求比較高，但是又有別於西餐廳的那種莊重，要求是舒適、愜意，放鬆的感覺。針對的消費羣體主要是18-45歲的年輕人。其中以大學生、小資、高級白領、商務人士爲主。休閒咖啡館投資門檻相對來說屬於中小投資，一般開一家100平米左右的咖啡加盟店，費用在20-60萬不等。代表主要是星巴克、太平洋、藍樽等。現在這種休閒咖啡館面積有做大的趨勢，主要的代表是韓國過來的咖啡陪你，漫咖啡，但是這種投資比較大，一般都是一百萬以上的。</p>
<center>
	<img alt="藍樽咖啡加盟店" height="346" src="/uploads/allimg/150112/1923043B7-2.jpg" width="527" /></center>
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'/views-22072-[page].html'

''

'https://bak.gafei.com/views-22072'

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